Company Profile

“Since opening its Soho location, Dogpound has gained worldwide notoriety through its jacked training staff and its uber-famous clientele. Offering both personal training sessions and classes, it has become a fitness factory for New York’s glitterati.”

“Celebrity-approved workout space Dogpound is designed for more than just fitness.”

“But DogPound isn’t just about celebrity, quick fixes and hard bodies. DogPound is more than a gym, it’s a community. Their core pillars are teamwork, positivity, passion, authenticity, and giving back.”

The Work

Dogpound tucked away at the intersection of Renwick and Canal St, opened in the spring of 2016, and is known for a glittery clientele. In Dec 2017, Dogpound enlisted Freefall to identify brand partnerships, revamp in-studio retail, social media identity, brand voice, and content strategies. There was no defined social media identity or content strategy prior to working with Freefall. 

Freefall worked with Dogpound for a total of 14 months and organically increased Dogpound’s Instagram following 160% while achieving account verification. Press highlights include Esquire, Men’s Journal, Men’s Health Sports Illustrated, Highsnobiety, Complex, The Times UK, SELF and The New York Times. Brand partnerships include Lululemon, PE Nation, Rhone, District Vision, Arlo Hotels and Outdoor Voices. 

Brand partners include OWYN Protein, Rhone, Lululemon, Health Warrior, Ralph Lauren Pink Pony, Dr. Lancer, PE Nation, Related Properties, and Nike NYC.