Company Profile

“I was looking for a product that guys could take that wasn’t going to make them feel full before a game. With UCAN, they can stay fueled throughout a game without the spikes in blood sugar that cause them to crash.”- Bar Malik, Director of Performance, New York Knicks

“UCAN is the first thing that goes into my system immediately after a hard workout. I don’t feel the soreness or aches and pains after a long run and I still have energy 2 or 3 hours later.”- Meb Keflezighi, 4x U.S. Olympian, Boston & NYC Marathon Champion

“I train hard to be ready for race day and with UCAN in my daily routine, I know I’m maximizing my recovery and optimizing my nutrition. UCAN is a game-changer!”- Tim O’Donnell, Pro Triathlete, Ironman Champion, World Champion

The Work

UCAN engaged Freefall to drive awareness in the Greater NYC market amongst functional fitness enthusiasts to complement the brand’s base of endurance and triathletes. Working with a budget to construct an advisory board of influencers and micro-influencers throughout the health and fitness community, Freefall was able to secure influencers in key physical locations and gain broader awareness via Men’s Health Fitness Editor Ebenezer Samuel, Performix House trainer Rashaad Slowley, and elite Corporate Wellness Coach Chelsea Aguiar

Influencers curated content and offline experiences that educated consumers on UCAN’s product background and health benefits supported by an affiliate program.