Company Profile

“Hampton Water represents the link between the Hamptons and the South of France.”

“Rock star Jon Bon Jovi has another major accomplishment under his belt, and this time it has nothing to do with music. The singer’s recently launched rosé, Hampton Water, has been named the best rosé of 2018 by Wine Spectator.”

“Jon Bon Jovi Has a Rosé. And It’s Pretty Amazing.”

The Work

In February 2017 award-winning music icon, Jon Bon Jovi, his son Jesse Bongiovi and acclaimed French winemaker, Gérard Bertrand, joined forces to launch a premium rosé wine label, Hampton Water. The brand enlisted Freefall in March 2017 to nurture influencer relationships, identify product sponsorship opportunities and create social media content that instantly resonated with their Gen X consumer base while driving equity and visibility amongst a millennial audience.

Blending in custom-shot product photography, user-generated content and responsibly sourced wine and pop culture images, Freefall crafted an uplifting, personable, inspiring aesthetic.

Freefall conducted quarterly photoshoots and influencer product donations to create lifestyle and product imagery that enticed, and educated consumers on rosé’s situational and seasonal flexibility.

Freefall worked with Hampton Water for a total of 26 months and organically increased Hampton Water’s Instagram following 471% while achieving account verification.

Brand partners include MadHappy, Rowing Blazers, Tracy Anderson, Spring Place, Simone Smith Jewerly and Umami Burger.

Influencer relationships include Igee Okafor, Jenne Lombardo, Todd Snyder, Samaria Leah, and Ziggy Mack Johnson.